IAB Reports Internet Advertising Grew 10 Percent Last Year; Outpacing TV
In an upbeat report this morning, the Interactive Advertising Bureau reported that internet advertising in the U.S. grew 10.6 percent to $23.4 billion. And the $6.1 billion fourth quarter (up 2.6 percent) was the first time Internet advertising surpassed the $6 billion mark. That said, the rate of growth declined both on an annual and quarterly basis. Even the 4.6 percent sequential growth over the third quarter was the lowest since 2002 (as was the annual growth rate).
The IAB also trotted out some numbers showing that Internet advertising revenues are outpacing TV advertising by some measures. The $23.4 billion in annual internet advertising spending exceeded advertising on cable TV for the first time (which was $21.4 billion), and took the No. 3 spot behind national and local TV ads ($29.8 billion) and newspaper ads ($34.4 billion).
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IAB Reports Internet Advertising Grew 10 Percent Last Year; Outpacing TV
IAB Reports Internet Advertising Grew 10 Percent Last Year; Outpacing TV
Category: Internet, Recursos Web y Blog
